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Born in New York City in 2024, F TH RF CK R is a LGBTQ+ apparel brand that dares to be loud, fearless, and unfiltered. Our designs are for the community and our allies. A community that isn’t afraid to stand out, break norms, and celebrate everything that makes us bold. We’re here to challenge stereotypes, flip the script on outdated views, and embrace the playful, sexy, and empowering side of queer identity.
At a time when anti-LGBTQ+ sentiment is rising, F TH RF CK R offers a space where defiance and self-expression thrive. Our apparel doesn’t just dress you—it speaks for you, with bold graphics, provocative language, and a fearless stance on being exactly who you are.
The Power Behind the Name
The name F TH RF CK R does all the talking. It’s a cheeky play on the usual cuss word, but with a twist—one that swaps the tired "motherfucker" for something far more fun and rebellious. It's a middle finger to patriarchal norms, and yes, a slight nod to the "daddy" culture that holds a special place in our community. After all, why settle for what the world throws at us when we can create our own space? The name captures everything our brand is about: bold, unapologetically sexy, and just the right amount of cheeky.
Bold Apparel for Bold People
Our mission is simple: to create clothes that make you feel sexy, empowered, and ready to take on the world. F TH RF CK R brings a mix of raw, playful designs, combining crude words, erotic imagery, and reimagined stereotypes that others may use to shame or define us. We turn those ideas on their heads and make them ours. Whether it’s reclaiming the “gay agenda” or playing with campy visuals, we’re here to make statements that are as daring as they are fun.
Our collection currently includes t-shirts, hoodies, hats, pants, shorts, and beachwear, with more exciting stuff in the works. Every item is crafted with the intention of helping you feel free to embrace your true self—whether you're at a protest, a party, or just living your everyday life.
From NYC to the World
New York City is our birthplace and our spirit guide. This city, with its endless energy and creative pulse, inspires every design we make. But our reach goes far beyond the city limits. We want F TH RF CK R to be a brand that connects with anyone, anywhere who refuses to conform, who is ready to wear their pride—and their defiance—on their sleeve.
The Future is Ours
As we expand our product line and our community, we’re just getting started. With every collection, we’ll keep pushing boundaries, breaking molds, and bringing our customers more ways to feel good in their skin and clothes. Stay tuned, stay sexy, and stay proud.
If you have any question about our brand or products, of if you need assistance placing/tracking an order, please feel free to reach out to our customer service.
Our Customer Service is available Monday though Friday, from 9am to 5pm (EST):